Adam joined KPMG in 2011 and is an Director in the Economics team, specialising in microeconomics. He leads the team’s work in the gambling sector, working with clients both in the UK and internationally across a wide range of regulatory and strategic issues. His work in the sector has included competition economics assessments in M&A, the economic estimation of demand, consumer vulnerability and responsibility strategy, market size estimation, game design and risk simulation, and the impact of taxation. Adam is a regular speaker at international gambling conferences.